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Brand Identity System

Brand
Standards

Guidelines for the consistent and confident use of the Prime Ledger visual identity across all applications, partnerships, and communications.

Version 1.0 February 2026 Internal & Partner Use

02 — Color System

Brand Colors

Three primary colors form the Prime Ledger palette — each with a distinct role. Do not introduce additional colors outside of these without explicit approval.

Prime Teal

Primary Brand Accent
HEX#0388A6
RGB3, 136, 166
CMYK98, 18, 0, 35
HSL192°, 96%, 33%

Prime Navy

Primary Dark / Background
HEX#081F34
RGB8, 31, 52
CMYK85, 40, 0, 80
HSL210°, 73%, 12%

Prime Bone

Light Surface / Body Text on Dark
HEX#E1DFD9
RGB225, 223, 217
CMYK0, 1, 4, 12
HSL45°, 9%, 87%

03 — Typography

Typeface System

Syne is the sole typeface for the Prime Ledger brand. Its sharp geometric character reflects precision and innovation. Use it exclusively — no substitutions.

Syne — Display Specimen
Unlock Asset
Value with
Tokenization
Prime Ledger delivers advanced decentralized financial infrastructure, enabling seamless tokenization of digital real world assets into regulated securities — unlocking liquidity, enhancing revenue potential, and streamlining operations.
Syne 400 — Regular
Tokenized assets for the modern era. Platform-grade infrastructure built for speed and trust.
Syne 600 — SemiBold
Tokenized assets for the modern era. Platform-grade infrastructure built for speed and trust.
Syne 700 — Bold
Tokenized assets for the modern era. Platform-grade infrastructure built for speed and trust.
Type Hierarchy
H1 · Syne 700 · ~60px · letter-spacing -0.02em Your Assets Hold Untold Value.
H2 · Syne 700 · ~36px · letter-spacing -0.01em Your Future Powered by Prime Ledger
H3 · Syne 700 · ~22px From Chaos to Clarity
Body · Syne 400 · 16px · 1.75 line-height Tired of fragmented data and analog limitations stifling your growth? Transform your operations and unlock new financial frontiers by turning your assets into intelligent, revenue-generating digital tokens.
Label · Syne 700 · 11px · uppercase · 0.18em tracking 01 — Section Label
Font Downloads & Embed
Syne Regular 400
TTF
Syne Medium 500
TTF
Syne SemiBold 600
TTF
Syne Bold 700
TTF
Google Fonts Embed All weights

04 — Usage Guidelines

Logo Do's & Don'ts

Consistent, correct logo usage protects the integrity of the Prime Ledger brand in every partnership, product, and public-facing application.

✓ Do
Use the full horizontal lockup (signet + wordmark) as the primary logo wherever space permits.
Use the standalone signet for square/icon contexts — app icons, favicons, social avatars.
Use the Blue variant on white or light backgrounds; White variant on dark or navy backgrounds.
Maintain clear space on all sides equal to the height of the signet mark.
Use only the approved SVG files from the asset library for all digital applications.
Place the logo on solid white, bone, navy, or teal backgrounds for maximum legibility.
✗ Don't
Do not stretch, skew, rotate, or distort the logo in any dimension.
Do not alter any logo color outside of the three approved colorways.
Do not place the logo on busy photographic backgrounds without a sufficient overlay.
Do not apply drop shadows, outlines, glows, or any effects to the logo.
Do not recreate the logo in a different typeface or rearrange its elements.
Do not use the PNG versions for web or UI — always prefer SVG for digital use.

05 — Clear Space & Minimum Sizes

Protecting the Logo

Always give the logo room to breathe. No text, imagery, or graphic elements should encroach within the protected clear space zone.

↕ clear space = signet height ↔ clear space
Digital Minimum
120px
Horizontal wordmark width, screen use
Print Minimum
1.25 in
Horizontal wordmark, any print application
Signet Minimum
32px
Standalone signet / icon, any medium

06 — Asset Library

File Formats & Usage

SVG is the required format for all digital applications. PNGs are provided as fallbacks for environments that do not support SVG.

File Formats Use Case Background
PrimeBlueSVGPNGPrimary logo — web, digital, presentationsDark or light
PrimeWhiteSVGPNGReversed — dark or teal backgroundsNavy or teal
PrimeBlackSVGPNGSingle-color print, embroidery, engravingLight only
SignetBlueSVGPNGCompact icon use — stamps, badges, watermarksDark or light
SignateWhiteSVGPNGReversed signet — dark backgroundsNavy or dark
SignetBlackSVGPNGSingle-color print, legal documentsLight only
Signate_PLSVGPNGSocial media profile, app iconSelf-contained
Format Guidance
SVG — Required for all web and digital use. Infinitely scalable, resolution-independent, smallest file size.
PNG — For presentations, documents, or any platform lacking SVG support. Use @2x minimum resolution.
Print / Production — Contact the design team for AI or EPS source files required for offset printing, screen printing, or embroidery.

07 — Backgrounds & Virtual Calls

Branded Backgrounds

On-brand desktop wallpapers and virtual call backgrounds. Click download to export as a high-resolution PNG ready for immediate use.

Vote on All 20 Styles

Conceptual — Layers of Complexity · 4K (3840 × 2160)

Topology
Topology
3840 × 2160 · Contour depth fields
Strata
Strata
3840 × 2160 · Data decomposition layers
Wave Interference
Wave Interference
3840 × 2160 · Mathematical wave patterns
Neural Mesh
Neural Mesh
3840 × 2160 · Interconnected understanding
Parallax Depth
Parallax Depth
3840 × 2160 · Translucent layered planes

Classic — Brand Foundations · 4K (3840 × 2160)

Dark Ambient
Dark Ambient
3840 × 2160 · Desktop
Gradient Edge
Gradient Edge
3840 × 2160 · Desktop
Geometric Grid
Geometric Grid
3840 × 2160 · Desktop
Signet Watermark
Signet Watermark
3840 × 2160 · Desktop
Minimal Teal
Minimal Teal
3840 × 2160 · Desktop

Virtual Call Backgrounds — HD (1920 × 1080)

Professional Dark
Professional Dark
1920 × 1080 · Zoom / Teams / Meet
Professional Light
Professional Light
1920 × 1080 · Zoom / Teams / Meet
Usage Notes
Desktop wallpapers render at 3840×2160 (4K UHD) — ideal for any screen resolution.
Virtual backgrounds render at 1920×1080 (Full HD) — optimized for Zoom, Teams, and Meet.
All exports are PNG with full color fidelity. For custom sizes or variations, contact the design team.